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We cannot underestimate the importance of adopting a seamless and channel-integrated marketing strategy for banking, aimed at offering a personalised customer experience and delivering the right message (at the right moment) whichever channel the customer is using. In our digital age, consumers fuel the omnichannel revolution and expect a frictionless experience in each aspect of
The current pandemic’s impact on individuals and organisations within the banking sector is ever evolving. It has been predicted that the economic environment post-coronavirus is likely to be tough, with a long and difficult journey to recovery. In the past few months, financial organisations have attempted to show adaptability and flexibility in these times by
As such an unprecedented global event, the COVID-19 pandemic has thrown into the air a lot of questions about the future of banking. However, what has been clear is that technology has played a key role in keeping people financially secure throughout lockdown, and that it will continue to play a vital role in banking
