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While they turn to online banking, and given the rise in digital transformation, most customers still value financial advice face-to-face, especially for complex transactions. Accenture’s recent study of financial service consumers show that on average two-thirds of them favour face-to-face interaction with their bank. But, as banks rationalise branch networks,how can they facilitate cost reductions,
This is part two of our blog series, taking a deep dive into the generations that banks are at risk of neglecting, such as Generation Z. Our second instalment focuses on the over 55s – an important group for banks to ensure they are keeping in mind, especially given the UK’s ageing population. Read on to
This is the first of two-blog series, taking a deep dive into the generations that banks are at risk of neglecting, such as over 55s. Our first instalment focuses on Gen Z, a group of young people that is fast becoming a serious audience. Find out the various characteristics of this generation of digital natives,
