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This is part two of our blog series, taking a deep dive into the generations that banks are at risk of neglecting, such as Generation Z. Our second instalment focuses on the over 55s – an important group for banks to ensure they are keeping in mind, especially given the UK’s ageing population. Read on to
This is the first of two-blog series, taking a deep dive into the generations that banks are at risk of neglecting, such as over 55s. Our first instalment focuses on Gen Z, a group of young people that is fast becoming a serious audience. Find out the various characteristics of this generation of digital natives,
Recent consumer research findings have either indicated big opportunities or severe challenges for the finance industry in the coming years. This blog post will take a look at some key trends that banks should take note of, from the rise in mobile banking to the fall of ATMs, and how they can maximise on the
