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Since the start of 2018 we’ve seen a string of articles discussing open banking, explaining the impact of PSD2 on the industry and consumers. Examining these articles has been insightful – and in many cases it reveals a lot about the current mood towards the banking sector. So, what can we learn from this recent
2018 is the year that digital natives will turn 18. Nicknames ‘Generation Z’, this is a generation that have grown up completely immersed in the digital world, and that has shaped their attitudes to sharing information about themselves and their lives, and how companies use this data. They are also a generation which has grown
2018 is set to be an important year for data within the banking industry. Two major pieces of legislation, PSD2 and GDPR, are going to open up traditional banks to new challenges, opportunities and scrutiny. We started talking about this last year, and it forms one of our five predictions for 2018. Now we’re in
Across all industries, organisations are facing the challenge of driving customer loyalty. In today’s economy, consumers are bombarded with a plethora of marketing messages across every channel. It’s hard for brands to stand out. At the same time, consumers are becoming increasingly savvy and are less likely to remain loyal to a particular brand, choosing
