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When it comes to demographic trends impacting access to financial services, there has been a heavy emphasis on how the Millennials – or digital natives – are going shake up the way people bank.
However, there is a bigger demographic tidal wave hitting the sector with our society becoming more and more dominated by ageing consumers. Banks need to adapt to a sharp increase in the number or older consumers.
Download the white paper to find out how financial institutions should respond to the ageing population trend and improve accessibility for elderly customers.
